Today, I received the Persona Identity Palette which is a company created by beauty guru, Simply Sona. I ordered this palette on Black Friday (11/25/2016) part of the pre-order sale. There was also a pre-sale on Black Friday, but stock ran out by the time I purchased. It shipped out on 12/20/16 as promised. I have been a fan of Sona for awhile so I’m extremely happy she launched her own line.
The palette retails for $32 + shipping (waived on Black Friday) for 12 eye shadows. Sona and 2 other beauty guru’s have posted looks based on the palette and they are gorgeous!
From Persona’s Website it states:
- 12 highly pigmented neutral shades
- 6 buttery matte eyeshadows
- 6 luminous shimmery eyeshadows
- buildable coverage
- made in USA
Below are the swatches